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Ecommerce articles on internet retail, online marketing, social media, SEO, and all things ecommerce from Elastic Path Software; Featuring the Get Elastic ecommerce podcast - conversations with industry insiders.

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Signature Shutters are specialists in the design, supply and installation of interior wooden window shutters.

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Free Apparel News – Apparel RSS XML Feeds – Get Free News through xml Feeds – Textile, Fashion, Apparel and Retail Industry across the world - Fibre2fashion.com

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Ed Whiting from Travel Remark put together this eye-opening video about Facebook travel applications. Just for fun, take a guess how many travel-related Facebook applications there are before you click play (the grand total will be revealed at the end).

And this is just one category of commercial applications, folks.

Interview on maximizing the use of comparison shopping engines with Michael Lambert, CEO, MerchantAdvantage from the Internet Retailer Conference & Exhibition 2008 in Chicago.

See More IRCE 2008 Interviews…

We conducted 16 interviews with various ecommerce vendors at the Internet Retailer Conference & Exhibition 2008 in Chicago.

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Browse our extensive interior window shutter collection brought to you by Signature Shutters, specialists in wooden window shutters for your home. - [Read more]

A quick search on Yahoo Answers shows how often people ask “Are {branded clothing items} true to size?” Often these queries are for top retailers like Victoria’s Secret, American Eagle and Banana Republic.

Why must customers turn to social networks and forums like Yahoo Answers? Because the sizing charts on these web sites don’t answer these questions well... - [Read more]

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Interview on Geo IP sniffing to serve content to online shoppers with Justin Skogen, Director, Enterprise Sales, DigitalElement from the Internet Retailer Conference & Exhibition 2008 in Chicago.

See More IRCE 2008 Interviews…

We conducted 16 interviews with various ecommerce vendors at the Internet Retailer Conference & Exhibition 2008 in... - [Read more]

Interview on how manufacturers who sell direct to consumers can reduce channel conflict with Ed Stevens, CEO, Shopatron from the Internet Retailer Conference & Exhibition 2008 in Chicago.

See More IRCE 2008 Interviews…

We conducted 16 interviews with various ecommerce vendors at the Internet Retailer Conference & Exhibition 2008 in Chicago.

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Earlier this week we discussed why enlarged images, alternate product views and showing products in context can help conversion.

But what about “user generated images” (or the friendlier term “customer submitted photos”)? Are they just social... - [Read more]

I’m pleased to announce Elastic Path’s latest white paper is now available for download titled “How To Write an Ecommerce Request for Proposal.” There comes a time when a growing online retailer has outgrown an existing platform - whether homegrown or licensed, and decisions must be made regarding which ecommerce platforms... - [Read more]

Say what?

Marketing Experiments has found the highest performing ecommerce sites address customer motivation, and most visitors are either “hunters” or “browsers”:

1. Hunters already know what they want. They want to find the product... - [Read more]

We’ve all heard of “banner blindness” - the phenomenon of completely ignoring anything that resembles an ad when surfing the website.

Image Source: Jakob Nielsen

For this reason you want to avoid sticking important links and calls to action in the right hand sidebar. You... - [Read more]

SeenON! is an interactive entertainment-slash-ecommerce site that helps TV buffs buy what they see on their favorite television shows. One feature of the site is called “Shopisodes”, which are short clips from TV programs that link to online retailers that carry the items in the episode. (Click below to play - note, some RSS readers are not displaying the video, you’ll need to click through to the actual post)

To follow up from yesterday’s post on why you should include “free shipping” in your title tags and meta descriptions (only if you offer it, of course) — today I’m going to demonstrate why you should create a unique page optimized for your “brand name + free shipping.”

We mentioned yesterday that people search... - [Read more]

In yesterday’s installment of this week’s holiday SEO series, we covered hot product research and how to boost your rankings for these items’ product pages. One of the tactics was to target bloggers and other media for Christmas gift guides or product reviews.

Again, the more quality links a product page has pointing... - [Read more]

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