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PHP answers, questions, tips, tricks and useful freeware scripts almost everyday

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Various Epiphanies of a Technical Mind

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Robert Accettura's Personal Blog on Web Development and Tech

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1. Include keywords in the headline -An example of how this would benefit is if someone is searching for “used ford focus 1.6,” and when your ad appeared, it had this search term as the headline. A user is then likely to choose your ad over those ads that just have the headline Ford Focus. 2. [...] - [Read more]

News about Google’s chrome operating system has been bandied around for a while now, although recently it appears to be nearing completion. The whole aim of the chrome OS project is to provide a fast, free operating system optimised entirely for web usage. Entering into the operating system market should give Microsoft food for thought, [...] - [Read more]

This week has seen the re-emergence of allegations that media giants Google and Facebook are two of a handful of companies interested in buying social media platform Twitter. As a channel, Twitter has boomed in the last two years, seeing phenomenal sign-up rates from industry leaders and tech-savvy consumers alike. In terms of its corporate [...] - [Read more]

A week or so back, Facebook announced it would soon be launching a new type of ad unit called a ‘Sponsored Story.’ As Facebook describes them, they are “a new way for marketers to surface word-of-mouth recommendations at scale.” In layman’s terms, these types of adverts will allow a brand/company to use posts made by [...] - [Read more]

When I set up a website optimisation test, I often make assumptions of which page will win out of the set of variations I’ve created.  Of course, I’m often wrong. So why is it that testing is so full of surprises? Recently I ran a test in which the original page was a list of [...] - [Read more]

You know there was a time, long ago, when search engines used to go out and find the most relevant pages from the Internet, and show them to you. Over time, things have changed a little. Consider the SERPS that you now  get when you search for a new phone: It’s interesting – there’s not [...] - [Read more]

Another week, another round of pictures. I’ll hopefully get better at posting these promptly at the conclusion of a week.

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I have to admit that back in my school days I would sometimes “forget” to do my maths homework.  Thankfully I used my natural charm (and the fact that I had done my geography homework) to convince a girl called Rachel to allow me to copy her work.  This worked successfully for a little while [...] - [Read more]

On my way to work this morning, I read an email announcing the start of the countdown to the next Red Nose Day for Comic Relief (on the 18 March). If you visit the website you will see the usual social media links to follow them on Facebook and Twitter, and a link to download [...] - [Read more]

On this rainy Saturday I was reading a NY Times article about work-life balance, obviously with my work email open in another tab.

The topic is somewhat interesting considering when I entered the work place it was just a few years into the 24×7 work treadmill that quickly became the new normal. On top of that, supporting a 24x7x365 news site it seems even more... - [Read more]

For better or worse this really is a momentous moment for the internet. The full letter from the IETF Chair is as follows (copied for posterity):

You have probably already heard the news, but just to make sure no one is left out of the loop, I am posting this note.

The last five /8 IPv4 address blocks were assigned... - [Read more]

It is official – Super Bowl XLV is upon us! On Sunday, 6 February millions of people in America will tune in to watch the Pittsburgh Steelers take on the Green Bay Packers. Although there is almost 700 miles in distance between states (Pennsylvania and Wisconsin), these two teams are not strangers to competing. For [...] - [Read more]

Over the last few months we have been doing a lot of blogging on various parts of the business, releasing more than seven posts a week! That’s about 28 blog posts in a month! Sometimes it’s hard to keep track of all the posts which come out, so I’ve decided that at the end of [...] - [Read more]

Paul Buchheit has a great post on the infamous “Tiger Mom” article that created all sorts of controversy a few weeks ago. I must say I agree with him largely and always found myself overwhelmingly running on intrinsic motivation. Extrinsic motivation always failed miserably on me. I’d be curious to... - [Read more]

It has been about six months since Google stopped developing their Google Wave platform, citing lack of “user adoption” as a major factor. This is odd considering the initial swell of excitement the service started with. If you missed the’ hoo-haa,’ Wave was hailed as a new way to communicate, work and share; it is [...] - [Read more]

Most companies who want to explore and enter social media will have been in this situation: They spend days and weeks devising an amazing social media strategy, sold it to the employees, got everyone onboard and then pressed the green button. Everyone is really up for blogging, tweeting and recording relevant content to get the [...] - [Read more]

At the risk of this being a shameless plug….it is! We make no bones about it. Lee Odden has listed us in his Top 35 UK Online Marketing Blogs – rightly so we say! If you’re reading our stuff and think: “This is pretty good” or “Wow, that blog about Google Analytics Event Tracking was [...] - [Read more]

According to the 1,200 women and men who responded to the third annual sex survey by US magazines Shape and Men’s Fitness, your smart phone or laptop is your friend in the search to find and connect with new partners – nearly 80% of women and 58% of men said that using social media tools [...] - [Read more]

It’s been difficult to escape the furore over the last week or so surrounding the sexism scandal involving TV presenters Andy Gray and Richard Keys. Compared to previous TV scandals the one thing that has surprised me is the speed at which the scandal developed. The scandal broke on last Sunday, and both Gray and [...] - [Read more]

There has been big news recently of Demand Media starting to trade publicly on the stock exchange as of last week. This has come at the same time as Google announcing that it is to crack down on the spammy content farms such as, the Demand Media owned, eHow.com. Does this spell an uncertain future [...] - [Read more]