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When you write something into search box of a search engine, that immediately scroll data and trawls on internet for relevant result with guide of your key phrase. But showing your web page or website on top of the SERP you’ll need more then that key phrase.

While search engine return their result, they come with most relevant and reliable pages and websites. They present their best pages which are not only best but also relevant with your... - [Read more]

Ah eBay!  It’s an emotional rollercoaster - riding high when you win a bid for an item at a bargain price but down in the dumps when someone outbids you at the last minute. Last night I had a fall out with my fiancé as I hadn’t got my “shill” bid in on time to raise her [...] - [Read more]

Looking to outrank your competition or dive into a new niche? The SEO PowerSuite is a software package that contains four individual tools that cover the basic steps of search engine optimization. Both novices and seasoned SEOs and webmasters can benefit from this powerful SEO software bundle. Rack Tracker is the the first tool which [...] - [Read more]

Time management is one of the most important parts of an account manager’s job, to make sure a client’s account is run efficiently and that projects are delivered on time. Everyone has their productivity vices but there are more and more tools out there that can help you keep organised.  No matter what platform you [...] - [Read more]

Ever since Google rolled out its new +1 button, there’s been a fair bit of debate in the digital marketing community. Is it simply an attempt to cash in on the success of Facebook’s ‘Like’ button? Do the two differ in any significant way? The answer: Perhaps and Yes. With +1 now appearing across many [...] - [Read more]

With businesses expected to spend around $54 million on social media marketing by 2014 (www.emarketer.com), the question on the lips of many business people today is not, “Should we get involved with social media?” but “How can we measure our success or ROI from our social media activities?” Most of the business world has come [...] - [Read more]

The start of June was very exciting and not just because SEOMoz’s 2011 search ranking factors survey was released. The lesser known fourth addition of the local search ranking factors was also compiled and released by David Mihms a few days earlier. It is a great survey and the most comprehensive completed in the area to [...] - [Read more]

This month Google released its new version of image search, accessible by pointing your browser here. At first, nothing looks new. However, it is now possible to drag and drop images from either your hard drive or straight from another website. The idea being that Google will analyse your image and search for similarly related images stored [...] - [Read more]

Having spent a large amount of time developing an approach to keyword research, I have come to the conclusion that the following goals are applicable to most campaigns: - Find keyword themes to gear the website to for long term success - Find key phrases/pages where concentration can quickly, and cost effectively, improve sales/leads (called [...] - [Read more]

Summer is officially here, and there’s no better excuse to sit out in the garden and stuff our faces with ice cream. America’s most delicious export, Ben and Jerry’s, has taken the summer by the horns and recently embarked on their 2011 Scoop Truck Tour across the States, performing the mouth-wateringly noble act of dishing [...] - [Read more]

This week Google launched www.wdyl.com, short for What Do You Love, which is a showcase of all their widgets and products that they offer to users. The site invites a user to search for anything they wish, then using such apps as Google Maps, Products, Images and SketchUp, presents them with a range of related [...] - [Read more]

On a week where Google just keeps announcing new features, projects or design, Google hit us with another one: the addition of a social section within Google Analytics! I suspect this addition will come as no surprise to most; social buttons have become a more and more common addition to webpage. The need to understand [...] - [Read more]

What’s going on in the office this month? I’m encouraging (well, bullying) many of my clients to stock up on User Generated Content. Most seem to be clear about the value of user reviews in the sales process, and how they can boost conversion rates, but few are as knowledgeable about the SEO benefits. If [...] - [Read more]

Wow! This is big, even for Google. Google has released their new social platform called Google+ and you know what – for all that I (and others) have panned Google’s social efforts in the past, I have a really good feeling about this. It’s fresh, sexy and looks like it could be a success. It’s [...] - [Read more]

Product Extensions for PPC adverts have been around for a while now, but recently Google has started adding Product Extensions on sponsored ads on mobile devices. Product extensions work by showing images of products from the website in the ad, based on the search term used, along with the price and product name. To have [...] - [Read more]

Recently there have been several cases of jurors who use Facebook to communicate with the accused in trials, who tweet their intentions before cases even start, and who use the internet to research the trials they are participating in. Just last week, the juror who used Facebook to communicate with a defendant was jailed for [...] - [Read more]

It is often remarked in our office that the PPC guys are an odd bunch, taking pleasure in solving Excel nightmares for the rest of the business and being overly competitive at Foosball. But what exactly makes a good PPC Manager? It is common for a client to look for traditional marketing skills, such as [...] - [Read more]

Last month, René Woo-Ram Lee entered his design for a mobile computer to the Fujitsu Design Award 2011. His design, called the ‘Bento Box’ is a combination of separate parts that integrate seamlessly to form a new type of modular laptop. There are a lot of people that already own a smartphone, an external hard disk [...] - [Read more]

When you think of traditional PPC advertising campaigns, you may think of huge, detailed keyword lists, comprising terms highly relevant to your products and services. Each time one of these terms is searched for, in theory, an advert should be triggered that is highly relevant to that term, encouraging you to want to click, browse [...] - [Read more]

Hope everyone enjoyed A to M yesterday – in case you missed it, you can find it here. Now let’s cover N to Z! N – News The SEO industry is one that pretty much changes every other day. Search engines are always updating and ‘improving’ their algorithms to get rid of web spam. New [...] - [Read more]