Article submission isn’t what it used to be.  It’s still effetive, but only if you work out a complete strategy to accompany your submitted articles.  Article Submission jumped into the limelight when claims of “bum marketers” making millions submitting articles started to hit the main stream internet press (blogs).  And it can still be effective, let me show you how.

Bum Marketing

Bum Marketing was a term that referred to the lazy, and easy manner in which results were obtained just by submitting an article, sitting back and collecting cash.  What marketers used to do, and still do to an extent, was submit articles to high pagerank article directories, which gave them instant authority in their niche.  They’d laser target their keywords, and this would give them quick results in non-competitive niches.  More often than not, these articles would sit in the top 5 results in Google, just based on the trust factor of the article directories the articles had been submitted to.  All that was left to do after submitting these articles, was to add a link within them, to your landing page, blog or website.

How it Works

First you’ll need to do some keyword research.  You’ll be much better served by using long-tail’s rather than competitive keywords.  The smaller the competition for a keyword, the less traffic it’ll bring you, BUT it will also be much easier to rank for.  It’s pretty simple to rank for uncompetitive keywords, so you’ll want to target them, and just want to do more work within the smaller niches.  Your only other option is slow results within a competitive niche.  So trust me, take the long tail’s.

After submitting your keyword rich article (3-5% keyword density), you need to build some links.  One of the best ways to accomplish this is by using Web 2.0 sites such as Twitter, and Squidoo.  Make a Squidoo lense, and link it to your article… link your article to your landing page, blog, or website.  You can also build links by commenting on Do Follow blogs, or by buying text links that pass juice.  Make sure to target your anchor text so that it includes your keywords.

The key is to link it to as many sources as you can find (the article) and then link the article to your blog, landing page, or website.  You can also link to your blog, landing page, or website from within the sources that you are bulding links for the articles… i.e. the Squidoo lense.

The objective is to obtain top rankings for non-competitive niches for your articles.  These articles will then pass juice on to your landing page, blog, or website.  Just remember, you have to get the links to make this work now!